WHO WE ARE

We help founders build products that shape the future

We partner with entrepreneurs to disrupt markets and re-define industries

TRUSTED BY

Our story

We started as a mobile app agency, but soon found our calling with early-stage startups. That's where we feel most excited and useful. Moreover, our culture mirrors that of an early-stage startup – fast, flexible, and forward-thinking.

We move quickly, love new ideas, and get hands-on with every project. We’re here to help turn big ideas into reality, with the right tech, design, and strategy.

2015

Appolica was founded

We started our journey with a simple goal in mind - to build scalable mobile apps that make a difference.

Our founders were selected in Forbes' 30 under 30

Our founders were selected in Forbes' 30 under 30 for the support they give to young entrepreneurs.

2021

2022

Established an internal startup program

We help our team members bring their disruptive business ideas to life. We help them build, fund, and scale their products.

Recognized as a work environment pioneer at Forbes HR & Employer branding awards

This achievement reflects our commitment to creating an innovative and nurturing workspace that prioritizes the growth of our team.

2023

2024

Launched a venture studio

Appolica has transitioned to a full-fledged venture studio, leveraging our expertise to support and grow innovative startups. Want to know more? Get in touch!

WHAT WE HAVE ACHIEVED SO FAR

Appolica in numbers

Gain insight into the figures that showcase our achievements and impact

75+

Startups created

We have successfully launched over 75 startups, demonstrating our proven track record in transforming ideas into great products.

100+

Startup experts and partners

We’ve teamed up with over 100 partners, including media outlets, VCs, angel investors, and expert advisors, to provide comprehensive support to startups.

9+

Years of experience building startups

With over 9 years of expertise in startup building, we bring seasoned insights and strategies to every venture.

€500m+

Money raised by our startups

Our partnered startups have attracted over €500m in investments, showing the trust and confidence investors have in the businesses we help build.

What we stand for

Our values guide our decisions, shape our culture, and drive the success of every venture we build

Proactiveness

We don’t sit around waiting for tasks, expecting founders to know what exactly needs to be done. We're determined to co-build exceptional companies and we know it takes action to do so.

Innovation

We empower founders to focus on innovation and growth, streamlining the company creation process to turn bold ideas into succesful ventures.

Ownership

We transform bold business ideas into great products, as if they're our own. Thanks to our entrepreneurial spirit, we're always searching for new ways to help founders scale their businesses.

Our team

Appolica’s team is a collective, composed of top-notch professionals sharing a similar vision and professional passion, under the inimitable management of some of the best experts in the field.

Martin Markov
Co-founder & Chief Executive Officer
Ralitsa Ivanova
Co-founder & Head of Venture Studio
Deyan Genovski
Co-founder & Chief Technical Officer
Stefan Atanasov
Engineering Manager
Borislav Budinov
Chief Operating Officer
Plamena Katsarova
Head of Marketing
Svetlin Lekov
Talent Acquisition Manager
Dayana Gocheva
People and Culture Manager
CAREERS

We are hiring!

Enjoy working in an open-minded professional environment, with opportunity for career advancement, focus on personal development, and more.

See open positions